GTM Strategy · Demand Generation · Revenue Growth
15+ years building marketing engines that drive measurable revenue across B2B SaaS, fintech, logistics, and financial services — across the U.S., LATAM, and Europe.
I build marketing engines that connect brand strategy to revenue outcomes. Whether launching a product, rebuilding a pipeline, or repositioning a brand post-acquisition — I lead with data and execute with speed.
Over 15 years, I've operated both in-house and as a fractional CMO across B2B SaaS, fintech, logistics, insurance, and financial services — often stepping into complex, fast-moving environments where clarity of message and speed of execution both matter.
I'm equally comfortable shaping C-suite narrative and running the HubSpot workflow. Fluent in English, Spanish, and German — I've built and led multilingual, cross-border teams across the U.S., LATAM, and Europe.
End-to-end go-to-market execution — positioning, messaging, launch assets, sales enablement, and performance reporting. From Series B to post-acquisition transitions.
Full-funnel demand gen across paid media, SEO, content, and account-based programs. Scaled MQL pipelines 600% while cutting CPL by 70% across multiple engagements.
PLG strategy that turns interest into active usage and sustained retention. Lifecycle automation, conversion optimization, and adoption programs built to last.
Global brand architecture, messaging frameworks, and visual storytelling that cut through in competitive B2B markets. Full brand systems launched across four regions in six months.
HubSpot and Salesforce governance, lifecycle automation, lead scoring, pipeline visibility, and executive reporting. Marketing and sales finally speaking the same language.
Localized GTM across the U.S., LATAM, Europe, and APAC. Fluent in English, Spanish, and German. Built and led multilingual, cross-border teams in high-growth environments.
Full-funnel marketing leadership. GTM strategy, brand, demand gen, PLG, team building, and MarTech — all aligned to revenue outcomes.
Revenue ownership from pipeline to close. Sales-marketing alignment, RevOps governance, ABM, and sales enablement that moves deals forward.
Acquisition, activation, and retention. Performance marketing, conversion optimization, and data-driven growth programs at scale.
Leading GTM strategy, demand generation, and PLG across a multi-product logistics SaaS portfolio including SprintPay, SprintPass, SprintPort, and eModal. Drove 150% adoption lift in under 3 months.
8+ years partnering with SaaS, fintech, healthcare, and financial services companies to lead GTM execution and revenue growth. 6x MQL growth, 70% CPL reduction, 31% CAC reduction across engagements.
Restructured global marketing across NORAM, EMEA, APAC, and LATAM. Scaled MQLs from ~50 to 360+ per month in six months while cutting CPL 70% below industry benchmarks.
Led digital and commercial marketing in a B2B2C environment. Launched e-commerce platform boosting sales 11%, generated 500+ MQLs, increased close rates 15%.
Led marketing for one of LATAM's largest insurers ($1B+ premiums). Launched IoT product across 3 countries, onboarded 9,000+ vehicles in 6 months, boosted NPS from 55 to 72.
Led LATAM operations for the world's largest business organization, representing 90,000+ member companies across 130+ countries. Cut operating costs 38%, grew non-dues revenue 18%.
Built B2B digital financing unit from scratch. Scaled AUM from $11M to $130M+, grew client base from 4 to 102 corporate chains across 5 LATAM markets.
I'm selectively exploring VP Marketing, CMO, CRO, and VP Growth roles at companies where marketing is treated as a revenue function. Also available for fractional engagements. If that's you, let's talk.